Sweetzone as a company was originally founded in 2002 by father and son team Bashir and Yasin Okhai.
We initially focused on soft drinks under the Unibev brand name as the family had a background in both soft drinks and confectionery production, and later the company gradually developed into solely focusing on confectionery.
Around 2004 we saw there was a genuine need in the market for good quality, halal confectionery and we introduced the early products in our range such as our marshmallows and also our candy floss which proved to be extremely popular from the start.
These ranges established Sweetzone as a brand name that provided high quality, great tasting products and that also offered consumers good value for money.
Some of the earliest products in our range such as Mighty Mallows, Mallow Twists and Pencil Jelly still remain amongst our most popular sellers to this day. Later we expanded further into jelly sweets, belts and pencils, lollipops, fruit chews and hard candy.
Whilst our early customers generally purchased our products because they were halal, the brand has now moved on to the stage where everyone enjoys Sweetzone regardless of their faith or religion, simply because people enjoy good quality sweets.
As the range grew and our national distribution grew, so did the number of customers we were supplying as well as the quality of the customers we were supplying.
Customers such as the Bestway Group, United Cash and Carry, Lioncroft Wholesale and Khanjra Cash & Carry have all been loyal customers since near the very start of Sweetzone. We sincerely appreciate their support over the years.
We have also dealt with many of our blue chip customers for many years with customers such as Asda starting in 2007, Booker in 2010, Morrisons in 2010 and Tesco in 2014.
More recent customers to come onstream include World of Sweets in 2020, Euro Garages in 2022, and Van Dijk Wholesale in the Netherlands in 2024.
We started supplying internationally to Ireland and Europe since the early years of Sweetzone pre 2010 to countries such as the Netherlands, France, Germany, Sweden and Norway.
We have also established significant business in Saudi Arabia and the United Arab Emirates which commenced in 2016, and we also do a sizeable amount of business in Pakistan as well as smaller amounts to neighbouring countries in the South East Asian subcontinent such as Sri Lanka and Bangladesh.
Overall Sweetzone has one of the best and most comprehensive ranges of sweets available with a great range of prepack bags, large tubs, small tubs, and bulk sweets. All 100% halal.
We firmly believe that the Sweetzone range can fit well into any marketplace where there is a demand for halal products, vegan products or just a demand for good quality, tasty sweets in a wide variety of formats.
We look forward to further expanding the brand globally in the coming years.
