Mission, Vision & Values

Deal With Integrity 

We have dealt with many of our customers and partners for 15 – 20 years and some even longer than that. We are straightforward people, easy to deal with, trustworthy and we keep our word.

We like to do business with people and companies of a similar ethos who we can co-operate with in a spirit of trust.

Be Pleasant, Courteous & Professional

Life goes a lot smoother by simple virtue of being pleasant to deal with. We believe in being polite, respectful, courteous, and we also find in business it sometimes also helps to have a sense of humour!

Life and work should not be a necessarily serious affair – it can and should be enjoyable when you are dealing in quality products and dealing with good people.

Operate At Speed

We’re not perfect by any means but we do find it nice when people get things done quickly and we make a genuine effort to try and respond promptly to enquiries and get things done fast!

You will find your calls to our office answered promptly by a real human being, generally within 2 rings. We try and process orders and get customers orders out as quickly and efficiently as possible.

Aim For Excellence 

In our opinion the only way to build a quality business is through the application of high standards throughout the business and a focus on quality throughout the business.

Quality relates not only to the recipes and ingredients used in our products , but also in the suppliers we choose to use for all facets of our business, as well as the quality of service supplied to our customers and the ultimate value provided to our consumers.

Studies have shown and experts agree that high quality has many benefits, including increased customer retention, customer loyalty, repeat business and the pride of employees working within the business.

Whatever way you look at it, the philosophy of having a focus on quality has served us extremely well in gaining the trust and loyal repeat business of hundreds of happy customers worldwide over many years, and we look forward to supplying many more years of quality products and service in the future.

Constant Improvement

Kaizen means “change for the better” and is an approach to creating continuous improvement based on the idea that small, ongoing positive changes can reap significant improvements over the long-term. This can apply to business and life.

Our mindset is generally focused on how can we improve all aspects of the business and how things can be made better through constant improvement. Customer suggestions are always appreciated

If at any point anyone feels that we are failing to meet our values please feel free to reach out to us and let us know. We’re know we’re 100% not going to be perfect all the time as we are all too human, but if we have some guiding principles and values it will definitely help to make us a better company, and hopefully better people over the long-term.